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Monthly Archives: December 2008

Managing Customer Information – Part 1: Collection

Customers are the best source for powerful marketing assets while lost prospects are sometimes a wealth of sales empowerment background.  Successful or not, it is important to collect as much information about as many customers as possible in order to build an arsenal of competitive information, customer success stories, how deals are won/lost and technical [...]

please allow me to introduce myself…

I was a programmer for eight years and have been a technology marketer for eight years. 
over the course of my marketing career i have had roles in product management, partner marketing, field marketing and mostly in product marketing.   i have been mentored by some of the best, been a member of some of the [...]